Preview Mode Links will not work in preview mode

The Family Biz Show

Feb 22, 2021

You'll Learn:
  • What happens when the controlling generation works with/for the rising generation? 
  • How their family business moved from a lifestyle to an equity business. 

  • The “messiness” of a family in business together and the differences between generations. 

  • How they got the right people in the right seats – even when it was hard. 

  • Their keys to 25% annual growth, coming within 1% of the annual budget and surpassing $10M in annual revenue. 

  • What mistakes were made along the way, what challenges they still face and their goals for the future. 

This week’s guests: 

Justin White* 

CEO K&D Landscaping 

Justin White is the CEO of K&D Landscaping, a full-service construction and maintenance landscape company located in Santa Cruz, California. Taking over the family company in 2015, Justin has focused on sustainable growth with increased profitability. Expanding upon a solid foundation his parents built over 30 years ago, Justin took K&D from a small, mom-and-pop operation to a humming $10MM, culture-driven company just four years later. 

Justin and K&D are highly involved with their community. Justin sits on multiple non-profit boards and is the chapter president of the local California Landscape Contractors Association. In 2019 he debuted on the cover of Lawn & Landscape magazine where they showcased the rapid growth of K&D’s residential design build department. K&D won the “Be the Difference Award” in Santa Cruz county for their volunteer efforts and in January was awarded 2020 “Business of the year” by his local chamber. His most recent accomplishment is being awarded the San Francisco Bay Area Vistage Impact Award in September for his involvement and growth within the Vistage family. With momentum on their side, K&D and Justin are poised to continue their aggressive growth trajectory. 

As with any growing company, there have been many obstacles and challenges along the way. Leveraging his 12+ years in the industry, (from laborer to now CEO,) Justin has an expansive perspective and his presentations are exciting and engaging - you won’t want to miss this one! 

Jonathan Goldhill* 

Business Coach 

Jonathan Goldhill is a masterful business coach and business strategist specializing in guiding next-generation leaders of family businesses to scale up their business as they take control over the leadership and ownership of the family business. Jonathan left New York for California at age 20 after his family’s large, privately-held men’s apparel manufacturing company—started by his great-grandfather—sold to a conglomerate in its third generation of family ownership. Within ten years, Jonathan had established himself as the go-to expert for entrepreneurs looking to find their version of freedom. Today, Jonathan brings thirty years of experience to his work coaching, consulting, training, financing, and guiding entrepreneurial and family businesses. 



Registered associates of Family Wealth and Legacy are registered representatives of Lincoln Financial Advisors Corp. Securities and investment advisory services offered through Lincoln Financial Advisors Corp., a broker/dealer (member SIPC) and registered investment advisor. Insurance offered through Lincoln affiliates and other fine companies. Family Wealth and Legacy is a marketing name for registered representatives of Lincoln Financial Advisors Corp.*Not affiliated with Lincoln Financial Advisors Corp.