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The Family Biz Show

Dec 29, 2023

Ep 95 - Brewing Up Success: Turning Coffee into a Family Empire 

In this episode of the Family Biz Show, we sat down with Lisa Smoot* from San Francisco Bay Coffee. Lisa, who is a regular listener of our podcasts on her incredible daily commute, shares the incredible journey of her family's business, from a bankrupt company to a thriving $200 million enterprise. Lisa opened up about her personal experiences of entering the family business and the challenges they faced along the way, the company's strong partnership with Costco and how it has contributed to their growth and her commitment to employee development and the significance of investing in their team members' growth and well-being.  




Lisa is a second generation family member running a large vertically integrated coffee roasting business with operations in the U.S., Central America and  UK Her current role is CEO of San Francisco Bay Coffee Company. She oversees all aspects of her business from growing coffee to roasting coffee that is purchase in your local store. She has worked for our family business for 40 years in all aspects of the business Before taking on the role of CEO, she was in charge of private label 

Lisa currently sits on the Board of Directors for the Pacific Coast Coffee Association where she is the Chair of the Mentorship Committee. She is also a member of the National Coffee Association, Specialty Coffee Association, Vistage and Chief. 

Lisa is a graduate of University of California Berkeley and lives in the Bay Area with her husband of 29 years and her 4 grown children. 


If you’re a family business or a family business consultant and want to be on the show, share your story and help other family businesses, send us an email to or visit us at The Family Biz Show | Family Business Podcast With Michael Palumbos ( to fill out our web form! 


*not affiliated with Lincoln Financial Advisors Corp. 

Michael Palumbos is a registered representative of Lincoln Financial Advisors Corp. Securities and investment advisory services offered through Lincoln Financial Advisors Corp., a broker/dealer (member SIPC) and registered investment advisor. Insurance offered through Lincoln affiliates and other fine companies. Family Wealth & Legacy, LLC is not an affiliate of Lincoln Financial Advisors Corp. Lincoln Financial Advisors Corp. and its representatives do not provide legal or tax advice. You may want to consult a legal or tax advisor regarding any legal or tax information as it relates to your personal circumstances.