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The Family Biz Show

Oct 20, 2023

Ep 92. Reflection, Swim Lanes & Visual Hammers: The Keys to Success in Family Business Branding 

In this episode of The Family Biz Show, Agency 29 owner Maureen Ballatori joins us to discuss branding and marketing in family businesses. Maureen shares her background and journey into the world of branding, emphasizing the importance of clear communication and articulating a family business's value proposition. We explore the process of helping family businesses bridge the gap between generations and the role of brand strategy in adding clarity and direction. The conversation also touches on standing out in the market, financial considerations of branding, and the services offered by Agency 29 and discuss the importance of reflection, goal-setting, and effective communication in family businesses. 



Maureen Ballatori* 

Maureen Ballatori is the founder and CEO of 29 Design Studio, an award-winning creative agency for food, beverage and agriculture brands. Her experience in brand strategy helps companies scale business growth, define their unique marketing message, and attract their ideal audiences. 

Maureen’s rural roots are the source of both her passion for agriculture marketing and food. She is an active member in the startup community, participating in a number of entrepreneurship incubators and accelerators and playing a key role in Upstate NY economic development.  

Maureen was nominated for an ATHENA award in 2019. She is a graduate of Nazareth College of Rochester with a degree in Graphic Design and Illustration and has won multiple international awards for branding and design. 


If you’re a family business or a family business consultant and want to be on the show, share your story and help other family businesses, send us an email to or visit us at The Family Biz Show | Family Business Podcast With Michael Palumbos ( to fill out our web form! 


*not affiliated with Lincoln Financial Advisors Corp. 

Michael Palumbos is a registered representative of Lincoln Financial Advisors Corp. Securities and investment advisory services offered through Lincoln Financial Advisors Corp., a broker/dealer (member SIPC) and registered investment advisor. Insurance offered through Lincoln affiliates and other fine companies. Family Wealth & Legacy, LLC is not an affiliate of Lincoln Financial Advisors Corp. Lincoln Financial Advisors Corp. and its representatives do not provide legal or tax advice. You may want to consult a legal or tax advisor regarding any legal or tax information as it relates to your personal circumstances.