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The Family Biz Show

Dec 29, 2021

Ep 48 – Family Succession in Industrial Distribution

Listen in as we talk to Jennifer Murphy* (5th generation) and her father Dan Judge* (4th generation) from NetPlus Alliance, a leader in industrial distribution and a multi-generational family business in Lockport, NY about family succession, what the road into the family business looks like (or doesn’t look like) and more!



Jennifer Murphy is the owner and fifth generation President of NetPlus Alliance, an industrial and contractor supplies buying group located in Lockport, New York. NetPlus Alliance is a family-owned business that began in 1885 as full-line industrial distributor and now serves 400 distributors and 180 manufacturers and wholesalers throughout North America. Jennifer started with NetPlus Alliance in 2006 as the Director of Marketing, and worked in several roles, including VP of Marketing and COO before becoming President in 2013. She has built a team and a culture at NetPlus Alliance that is focused on education, marketing, and growth opportunities for the long-term success of their distributor and manufacturer members. 

Jennifer graduated with a Bachelor’s in Business Administration with a major concentration in Marketing from St. Bonaventure University. In 2012, she graduated from the University at Buffalo Center for Entrepreneurial Leadership (CEL) program and is a current member of the CEL Mastery Forum.

Jennifer lives in Lockport, NY, with her husband Tom, and has three children, Elaina, Sam, and Henry. She serves on the board of directors for the YWCA of the Niagara Frontier, and the strategic planning and membership committees for the Industrial Supply Association’s Women Industrial Supply Executives.

You can follow NetPlus Alliance on:


Currently: Chairman, NetPlus Alliance Inc.


1964: BS in Industrial Distribution, Clarkson University

1965 –1967: Lieutenant in the US Army Signal Corp; August 1965 – August 1966 Vietnam

1969: MBA, University at Buffalo

1969 – 1990: Ward Brothers Mill Supply, Lockport; after several acquisitions the company was renamed Ward Beals and McCarthy, Inc.  Named president 1987

2002: founded NetPlus Alliance Inc., a buying group for industrial and contractor supplies distributors.  Now a national company of 400 distributors and 160 manufacturer and wholesaler suppliers.

Community and volunteer:

1992: named a Trustee of Lockport Savings Bank; In 1998 the bank became a public company, First Niagara Financial Group.  I served on the Finance, Audit, Investment, Executive and Compensation Committees.  I retired from the Board of Directors of the Bank in 2010.

1988: President, National Industrial Distributors Association (now the Industrial Supply Association, ISA)
 -- 2017 presented with the ISA John J. Buckley Lifetime Achievement Award

Eastern Niagara United Way, Director and President

Eastern Niagara Chapter of the American Red Cross, Director and President

Lockport Family YMCA, Trustee

Lockport Town and Country Club, Director and President

Contact Dan:

Phone: 716/622-0995    


*Not affiliated with Lincoln Financial Advisors Corp.

Michael Palumbos is a registered representative of Lincoln Financial Advisors Corp.   Securities and investment advisory services offered through Lincoln Financial Advisors Corp., a broker/dealer (member SIPC) and registered investment advisor. Insurance offered through Lincoln affiliates and other fine companies.

Family Wealth and Legacy LLC is not an affiliate of Lincoln Financial Advisors Corp.