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The Family Biz Show

Jan 29, 2024

Episode 97. 200 Years of Sweet Treats and Survival in Family Business 

In this episode, Janice Jucker of Three Brothers Bakery takes us on a fascinating journey, from the bakery's humble beginnings in Poland 200 years ago to its current status as a beloved Houston institution.

She shares the inspiring story of her aunt Jenny, who saved her three brothers from the Nazis during World War II, and how these brothers later founded the bakery in Houston in 1949. We discuss the importance of understanding insurance policies and having proper coverage, as well as the need for cash reserves during a disaster.

Janice shares her thoughts on the dynamics of family business succession plans, the search for retail space, and her top priorities for the next year. She highlights the importance of continuous learning and developing a strong business culture. Share this episode with those you know who might love any of these topics! 



If you’re a family business or a family business consultant and want to be on the show, share your story and help other family businesses, send us an email to or visit us at The Family Biz Show | Family Business Podcast With Michael Palumbos ( to fill out our web form! 


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