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The Family Biz Show

Jul 27, 2022

Ep 62 - Over-Delivering & Delighting: Keeping Service at the Center of Family Business 

Join us as we talk to the 4th generation owner of New York state’s oldest brewery (and the second oldest in the entire nation) Fred Matt of F.X Matt Brewing Company about the importance of discarding platitudes and truly delighting the customer to ensure your businesses longevity. 



Fred Matt is the President and Chief Executive Officer of the F.X. Matt Brewing Company, the oldest Brewery in the State of New York, and second oldest Brewery in the United States.  Fred is the fourth generation of the Matt Family to serve the Company. As a key member of the management team, he has been successful in leading the Brewery into new areas of growth and the development of the Company brands. Instrumental in expanding the distributor network, Fred has successfully rebuilt the sales and marketing organization in order to support the growth of the Saranac brand and other new products. He also helped create the ‘Saranac Thursdays’ and ‘Saranac Concert Series’ held at the Brewery. These events have been the driving force in revitalizing the West Utica area of Varick and Court Streets and have helped attract new local businesses. Proceeds from the events help the local United Way. 

In addition to his many contributions to the success of the Brewery, Fred serves on the Brewers Association Board of Directors, Co-chair of the Brewers Association’s Market Development Committee and Co-Chair of the Public Relations & Marketing Committee.  Fred also serves on the Beer Institute Board and as the President of the NYS Brewers Association Board. Fred is also Chairman of the Boilermaker Road Race.  

In the past, Fred has served on the Governing Board of Excellus BlueCross BlueShield, the Regional Advisory Board, the Board of St. Elizabeth’s Hospital (Finance Chair), the United Way Board (campaign chair – raising $3.6M – the most money ever) and the Syracuse Chiefs Board of Directors.  

Fred and his wife Carrie live in Clinton, NY and have three children. 


*not affiliated with Lincoln Financial Advisors Corp. 


Michael Palumbos is a registered representative of Lincoln Financial Advisors Corp. Securities and investment advisory services offered through Lincoln Financial Advisors Corp., a broker/dealer (member SIPC) and registered investment advisor. Insurance offered through Lincoln affiliates and other fine companies. Family Wealth & Legacy, LLC is not an affiliate of Lincoln Financial Advisors Corp. Lincoln Financial Advisors Corp. and its representatives do not provide legal or tax advice. You may want to consult a legal or tax advisor regarding any legal or tax information as it relates to your personal circumstances.