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The Family Biz Show

Jun 16, 2022

Ep. 59 Business Transition & The Trust Factor

Listen in as we talk with 5th generation co-owner of Fee Brothers Jon Spacher* about the near-100 year long history of Fee Brothers, his transition from the insurance industry into the cocktail industry, and the necessity of trust when it comes to family business transitions.


Jon Spacher*

Previous owner Ellen transferred ownership to Benn Fee Spacher and his brother Jon* in March 2020. Jonathan F Spacher* is the eldest son of Mary Fee Spacher, born May 1976 and a graduate of Penn State University with a degree in Insurance.  He spent 24 years working in the Insurance industry, ultimately becoming a regional president for a national insurance company.  In April 2021, Jon started at Fee Brothers as CEO.  Jon has a real knack for business and sales and a great enthusiasm for the cocktail industry.

For many years, Fee Brothers was one of the last producers of Cocktail Bitters in the United States.  Once referred to as “The Noah’s Arc of Bitters,” they kept those products from going extinct before the great classic cocktail revival.  Fee Brothers continues to stretch and expand.  Their products have been shipped to every continent except Antarctica, which as of this writing, is lacking a known restaurant or bar.

Could James, Owen, John, and Joseph ever have dreamed in the 1860’s what the future would hold?  Many years have passed since that little saloon/delicatessen was established in 1863.  The care that Fee Brothers puts into bottling their products and the concern for each and every customer’s needs carries the company into the future.  The Fee family takes pride in their company’s history by displaying this little verse:

“The House of Fee by the Genesee

Since eighteen hundred and sixty-three.”




*not affiliated with Lincoln Financial Advisors Corp.

Michael Palumbos is a registered representative of Lincoln Financial Advisors Corp. Securities and investment advisory services offered through Lincoln Financial Advisors Corp., a broker/dealer (member SIPC) and registered investment advisor. Insurance offered through Lincoln affiliates and other fine companies. Family Wealth & Legacy, LLC is not an affiliate of Lincoln Financial Advisors Corp. Lincoln Financial Advisors Corp. and its representatives do not provide legal or tax advice. You may want to consult a legal or tax advisor regarding any legal or tax information as it relates to your personal circumstances.