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The Family Biz Show

Apr 17, 2024

Episode 102 – From Zero To Millions; Growth in Family Business 

Matt McCauley* CEO of LogoBrands joins us on this episode of The Family Biz Show. He discusses his beginnings in the business, from starting in a garage to growing into a multi-million dollar company. He also doesn’t shy away from talking about the challenges of working with family members and the transition from father to son in the business. Matt also talks about the importance of licensing and expanding into new product categories, the significance of maintaining company culture and core values, as well as the role of faith in his business.  



Founder and CEO of LogoBrands, the #1 hard goods / non-apparel provider of licensed goods (NFL, NCAA, MLB, NBA, NHL, MLS, etc) LogoBrands was started in a garage with my parents in 1999 with just the folding bag chair, and now we offer hundreds of product lines that range from chairs, shelters, coolers, drinkware, seating, blankets, and much more We have about 200 team members in the USA, China and Vietnam, but headquartered in Franklin, TN (just south of Nashville).   

Married with 2 boys (11 & 13) who play all the different sports, so I’m always busy watching my boy’s games when not watching games for work. 


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*not affiliated with Lincoln Financial Advisors Corp. 

Michael Palumbos is a registered representative of Lincoln Financial Advisors Corp. Securities and investment advisory services offered through Lincoln Financial Advisors Corp., a broker/dealer (member SIPC) and registered investment advisor. Insurance offered through Lincoln affiliates and other fine companies. Family Wealth & Legacy, LLC is not an affiliate of Lincoln Financial Advisors Corp. Lincoln Financial Advisors Corp. and its representatives do not provide legal or tax advice. You may want to consult a legal or tax advisor regarding any legal or tax information as it relates to your personal circumstances.