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The Family Biz Show

Feb 3, 2023

Ep 73. Evolution, Sacrifice & Grit in Family Business 

Join us for a Family Biz Show first as we talk to Alaska-based fishing & processing company owners Sena & Rich Wheeler of Sena Sea about the sacrifices that come with navigating a business when one of the owners is away for several months of the year (and the grit it takes!) the unique challenges that come with their business and how their time apart adds value and depth to the time they do spend as a family. If you love warm stories about the bonds of family and have an interest in sustainable fishing, you won’t want to miss this episode! 


Sena & Rich Wheeler* 

Rich and Sena Wheeler* are a third-generation fishing family and work hard to bring home the very best fish. Their goal with Sena Sea is to bring the consistent premium quality that they get to enjoy, direct to their customers, something they just can't and anywhere else.

Sena has a master’s degree in nutrition and Food Science with a specialty in quantifying omega 3's in fish and determining preferred handling practices for premium quality. Rich does most of the fishing for Sena Sea, but they also source from fellow fishermen who share their high-quality standards, and commitment to sustainability. 

Sena Sea are not only fishermen, they also run a small, fisherman-owned custom processing facility in Cordova, AK (60 North Seafoods) where they specialize in premium quality and traceability. This means it never leaves their hands; they have complete control of their entire process. 


If you’re a family business or a family business consultant and want to be on the show, share your story and help other family businesses, send us an email to or visit us at The Family Biz Show | Family Business Podcast With Michael Palumbos ( to fill out our web form! 



*not affiliated with Lincoln Financial Advisors Corp. 

Michael Palumbos is a registered representative of Lincoln Financial Advisors Corp. Securities and investment advisory services offered through Lincoln Financial Advisors Corp., a broker/dealer (member SIPC) and registered investment advisor. Insurance offered through Lincoln affiliates and other fine companies. Family Wealth & Legacy, LLC is not an affiliate of Lincoln Financial Advisors Corp. Lincoln Financial Advisors Corp. and its representatives do not provide legal or tax advice. You may want to consult a legal or tax advisor regarding any legal or tax information as it relates to your personal circumstances.