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The Family Biz Show

Aug 19, 2021

Ep 40 – ESOP's & The Family Business 

During this episode, we talk to Rob Brown* & Tracy Till* about exiting your business on your terms and the advantages of an ESOP.  

You’ll learn: 

  • What an ESOP is and why is it like blowing up a balloon 
  • What the advantages & disadvantages of an ESOP are 
  • What the family business needs to have in place prior to exit 

This Weeks Guests 

Rob Brown* Rob Brown is a founding partner of ESOP Plus®, a national boutique ESOP law firm. Rob advises business owners about ESOPs and other exit and sale strategies. Rob speaks often for The ESOP Association and other trade and professional groups.  He is an emeritus member of the Legislative and Regulatory Committee of the ESOP Association. Rob appears in Best Lawyers in America (Tax and Employee Benefits Law). Martindale Hubbell Law Directory rates Rob as “Preeminent” in ESOPs and Employee Ownership Law.   

Tracy Till* 

Award-winning corporate leader, innovator, culture builder, and collaborator with particular interest and experience in women-owned businesses; business strategy planning; marketing communications; navigating leadership transitions; and creating lasting and vibrant cultures. A proven visionary who seeks change and enthusiastically leans into “what’s next,” believing that leaders who focus on people, products, and processes can help their companies grow profitably while maximizing employee satisfaction and engagement. 


A nationally recognized, women-owned and 100% employee-owned (ESOP) media and communications agency based in Rochester, NY, with an additional office in New York City. 


A boutique business and leadership consultancy focused on WBENC and ESOP leaders whose companies are on the “verge” of transformative change and growth and who would benefit from the guidance of a successful leader. 


Bachelor’s degree in Journalism and Business, University of South Carolina (Columbia). 


Grew Butler/Till from its modest beginnings in 1998 into a nationally respected media and communications agency with more than 150 employees and $225M in annual billings. Along the way, amassed a reputation for honesty, fairness, flexibility, and creativity while consistently surpassing expectations in all areas of client and agency relationships and receiving awards for improving quality of services, productivity, and cost savings for numerous national clients, including State Farm, Excellus, Bausch + Lomb, Kodak, and Carestream. 


*Not associated with Lincoln Financial Advisors  

Michael Palumbos is a registered representative of Lincoln Financial Advisors Corp.   Securities and investment advisory services offered through Lincoln Financial Advisors Corp., a broker/dealer (member SIPC) and registered investment advisor. Insurance offered through Lincoln affiliates and other fine companies.  

Family Wealth and Legacy LLC is not an affiliate of Lincoln Financial Advisors Corp.